July 2026 Market Update & Newsletter

July 2026 Market Update & Newsletter

Aaron and Michael Bellings

Luxury Demand Keeps SF Moving

San Francisco remains the center of the Bay Area’s housing story this summer, with AI-driven wealth continuing to offset elevated mortgage rates and push demand to extraordinary levels in select neighborhoods. Competition is especially intense at the higher end of the city’s market, in June alone, 44 San Francisco homes sold for at least $1 million over asking. Although job cuts, inflation, and rates near 6.5% are weighing more heavily on other parts of the region, limited inventory and concentrated wealth are keeping San Francisco’s most desirable markets exceptionally competitive.

Dive into the Full July Market Report for a closer look at the forces shaping San Francisco real estate today. Whether you’re considering a move or simply keeping an eye on the market, our team is always here to offer insight and guidance. Thank you for being part of the Bellings Brothers family, we look forward to catching up with you soon. Hope you're having a great summer so far! ☀️

All the best,

Aaron and Michael

Where the money is concentrating map

Where Million-Dollar Overbids Cluster

The biggest over-asking sales are concentrated in San Francisco’s most sought-after central and northern neighborhoods, with the strongest activity in ZIP codes such as 94114, 94115, and 94118. The pattern highlights where affluent buyer demand is most intensely focused across the city. Read More.

Marina Safeway rendering

Marina Safeway Towers Sparks Heated Debate

A proposal to replace the Marina Safeway with a larger store topped by 848 homes in 18-20-story towers has sparked fierce debate across the neighborhood. Supporters see a major opportunity to address the city’s housing shortage, while opponents cite traffic, environmental concerns, and the project’s impact on the Marina’s low-rise character. Read More.

Outside Lands festival

Music Takes Over Golden Gate Park with Outside Lands Return

Outside Lands returns August 7–9 with headliners Charli xcx, The Strokes, and Rüfüs Du Sol, plus three days of music, art, and more than 100 Bay Area food vendors. With tickets largely sold out and new local art installations joining the festival, Golden Gate Park is set for one of San Francisco’s biggest weekends of the summer. Read More.

Downtown San Francisco waterfront

Downtown Expands to the Waterfront 🏙️

San Francisco’s downtown comeback is gaining ground as the Downtown SF Partnership expands from 43 to 70 blocks, now reaching Jackson Square, the Ferry Building, and Embarcadero Plaza. With its annual budget growing from roughly $5 million to $11 million, the enlarged district will bring greater investment in supporting downtown’s evolution into a more vibrant, mixed-use neighborhood. Read More.

1934 Jefferson Street

1934 Jefferson Street

Marina · Pending

3 BD | 3 BA | 3068 SF | $4,495,000

685 Capp Street

685 Capp Street

Inner Mission

4 BD | 2 BA | 1496 SF | $1,498,000

North Waterfront happy clients

North Waterfront Views Worth Coming Home To

These new homeowners found the perfect place in the North Waterfront, where sweeping water and Bay Bridge views set the scene for their next chapter. We’re so excited for them to settle in, make it home, and enjoy this next chapter with their pup by their side! 🐾

Off-market sale clients

Quiet Off-Market Sale, Exceptional Result! 🏆

Not every standout sale needs a public launch! This stunning home sold quietly and strategically, without ever reaching the open market. Through targeted outreach, we secured a full-price offer and the highest sale price recorded in the neighborhood this year.

As always, we take excellent care of any referrals you send our way. If you have any family or friends who are thinking about buying or selling a home in the Bay Area, we’d love to connect with them!

Moving Outside of the Bay Area?

Whether you're relocating for work, expanding your investment portfolio, or wanting a change of scenery - we've got you covered! As Top 1% Compass Agents, we have access to a powerful national network that encompasses the best agents all across the country. Reach out for a great Realtor referral! 🏠✈️

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Check Out Our YouTube Channel for more Local SF Content, Market Insights, our Newest Inventory & More! 📵👇🏼

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Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 01527235, 01527365. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.

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Whether you’re buying or selling a property, the Bellings Brothers treat you like family. As San Francisco natives and Top 1% Realtors, the Bellings Brothers have the knowledge, tools, and connections to help you be successful in this competitive market. Reach out today for a personal consultation, it’s never too early to get started.

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