September Market Update & Newsletter

September 2025

The Fall Market is On Fire! 🔥

San Francisco remains one of the strongest markets in the Bay Area heading into fall. Early September always brings a surge in new listings and higher sales activity, especially in premium segments, and this year is no exception. The AI boom continues to fuel confidence in the local economy, even as mortgage rates hover just above 6% and broader economic signals remain mixed.

View the Full September Market Report for the latest on San Francisco’s real estate trends. Because market trends differ across the city, we’d be happy to walk you through what this means for your real estate plans. With the fall selling season underway, now is the perfect time to strategize and we look forward to connecting with you soon!

All the best,

Market Update

September Bringing The Inventory

September is historically the strongest month for new inventory in San Francisco, and 2025 is shaping up to follow suit. Combined with mortgage rates dipping to their lowest levels this year, it’s a prime opportunity for buyers to get into the SF market. Read More.

Around The City

Flower 💐 Mart Turned Plaza

New renderings were recently revealed for the massive redevelopment project at 610-698 Brannan Street in SoMa, reimagining the former Flower Mart site into over 2.2 million square feet of office space, retail, open plazas, and public-access greenway. Read More.

AI Boom Has Arrived to SF

San Francisco’s resurging AI sector is actively reshaping the real estate landscape. Top firms like OpenAI, Anthropic, and Nvidia are pushing tech talent back into the city with high salaries and return-to-office mandates, driving demand for both. Read More.

Fleet Week🛩️ is Coming & Much More...

From waterfront airshows to free music festivals, fall in San Francisco is full of iconic traditions! Anchored by local favs like Hardly Strictly Bluegrass in Golden Gate Park and the Fleet Week celebrations along the Bay, Read More.

Exclusive Listings

Lake Street

252 26th Avenue

2 BD | 1 BA | 1113 SF | $949,000

Presidio Heights

333 Cherry St, No. B

STUDIO | 1 BA | $549,000

Pacific Heights - Pending!

2429 Franklin Street

3 BD | 2.5 BA | 2100 SF | $2,295,000

Client Success Stories

Bay Area Natives Return Home

Returning to the Bay Area, these buyers thought a single family home in San Francisco was out of reach. With the right team by their side, they found an amazing and turn-key home turning their dream of SF homeownership into a reality!

Homeowner Dream Unlocked

What once felt out of reach became reality for these happy home buyers! They were able to achieve their goals of purchasing a fully-detached home in a fantastic location, proving that city living is still possible for first-time home buyers!

We Treat Your Referrals Like Family

As always, we take excellent care of any referrals you send our way. If you have any family or friends who are thinking about buying or selling a home in the Bay Area, we’d love to connect with them!

Moving Outside of the Bay Area?

Whether you're relocating for work, expanding your investment portfolio, or wanting a change of scenery - we've got you covered! As Top 1% Compass Agents, we have access to a powerful national network that encompasses the best agents all across the country. Reach out for a great Realtor referral! 🏡✈️